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Just shy of 14 years ago, Apple launched the first iPhone with phenomenal success and changed the industry forever. Since then, 29 different models have been designed and released, each with its own unique features designed to fit every personality.
Although each iPhone has maintained Apple's signature clean and sleek design, the years since the first release have seen a bunch of internal changes including the introduction of Siri and the controversial decision to remove the headphone jack (genius or the absolute worst?).
Navigating these changes isn’t easy and you might left be wondering which iPhone is right for you. To simplify the process, we’re matched some of the most popular iPhones with a range of personas.
Let’s get into it...
iPhone 12 Pro Max - for the Creative
The iPhone 12 Pro Max is ideal for those who love photography, art, music and staying up to date with the latest tech. You can often be found roaming the streets of Brick Lane, soaking up an installation at Tate Modern or filming your favourite band from the front row of Glastonbury.
This phone boasts the longest battery life of any iPhone available today and a powerful 6.7" OLED display screen, meaning you can shoot bigger and stay active for longer. Grab yourself an iPhone 12 Pro Max to do just about everything and let those creative juices flow.
Key Specs:
Screen Size - 6.7”
Battery - 3687 mAh
Pixel Density - 458
Camera - 12 telephoto, 12 wide, 12 ultrawide
RAM: 6GB
iPhone 12 Pro - for the Go Getter
As a go getter, you possess high levels of thoughtfulness and you are extremely goal orientated. You are organised, excited by small details and mindful of deadlines. The iPhone 12 Pro is perfect for go getters because it’s considered the middle child between the iPhone 12 and the iPhone 12 Pro Max - so you can be sure that this person has taken the time to compare the two.
With a noticeable upgrade of the camera, battery and the jump to 128GB of storage with reasonable pricing, the iPhone 12 Pro is suited to everyday professionals.
Key Specs:
Screen Size - 6.1”
Battery - 2815 mAh
Pixel Density - 460
Camera - 12 telephoto, 12 wide, 12 ultrawide
RAM: 6GB
iPhone 12 - for The Socialite
The iPhone 12 is made for people looking to level up their current phone with a bright new model but not needing to take the leap into Pro territory. Yeah you love a selfie, but you don’t need all the specs that only the pixel peepers notice. The colourful range is perfect for extroverts who shine throughout everyday engagement and feed off the energy of being around others. They love watching the sport with their friends, never shy away from a beer-garden (or two) and feel most comfortable leading a meeting at work.
In the eyes of many Apple fans this is the stand-out model of 2021. Its 6.1-inch screen offers deeper blacks and a wider range of colors over the LCD on the iPhone 11, and it packs as many pixels as the iPhone 12 Pro, meaning you can take your Netflix game to the next level.
Complete with 5G support and excellent cameras for those essential selfies, you can keep social with the iPhone 12 - but be sure to pop a case on this one to protect it’s glass screen!
Key Specs:
Screen Size - 6.1”
Battery - 2815 mAh
Pixel Density - 460
Camera - Dual 12MP Ultra Wide and Wide cameras
RAM: 4GB
iPhone 11 - for the Minimalist
The iPhone 11 is for people who love everything about the modern iPhone without breaking the bank. It’s got all the features you’d need in an iPhone including it’s famous dual-camera system, water resistance and wireless charging.
This phone is perfect for people who like to stay up-to-date but don’t need the newest and brightest. They’re foodies, gym-addicts and lovers of the outdoors, often found on a road trip to the sea indulging in the best fish and chips the UK has to offer.
Key Specs:
Screen Size - 6.1”
Battery - 3110 mAh
Pixel Density - 458
Camera - 12 wide, 12 ultrawide
RAM: 4GB
iPhone XS - for the Money Saver
This cheap alternative is a money saver’s dream. The iPhone XS is the perfect phone for people looking for a hassle-free phone that gets the job done. It’s got all the features you can expect in a standard iPhone, but without the fuss and mighty price-tag.
Compared to its predecessors, this phone has a powerful, wider sound and an improved camera. You can expect a better battery life and inside. However, the big draw card here is it’s incredibly cheap price tag of £299.
Key Specs:
Screen Size - 5.8”
Battery - 2658 mAh
Pixel Density - 458
Camera - Dual 12MP wide-angle and telephoto cameras
RAM: 4GB
Which iPhone is right for you?
Choosing an iPhone is tricky. We consider our iPhone to be an extension of who we are, so it’s no surprise that it takes us so much time and research to decide which one is the right fit. The great thing about the iPhone is that there is one for everyone - no matter what you’re looking for.
Get a refurbished mobile phone from reboxed for up to 30% cheaper than new. Buying refurbished means you’ll be helping us save a phone from ending up as e-waste in landfills, plus we’ll plant 5 trees for every device purchased, which contributes to offset the remaining carbon emitted during the time you are using the phone.
Reboxed offers a 12-month warranty on all refurbished devices but make sure you grab a plastic-free eco phone case to help you extend the life of your handset.
Reboxed is better - better for your pocket and our planet.
